ANNOUNCEMENT;Celtics, Jayson Tatum,at age of 25 announce his resignation leaving Celtics due to……..

ANNOUNCEMENT;Celtics, Jayson Tatum,at age of 25 announce his resignation leaving Celtics due to……..

Jayson Tatum shoe promo might have cost the NBA millions

Fans could receive free year of League Pass by voting on which kicks the Celtics star would wear during all star game

A few pairs of shoes and a Jayson Tatum All-Star berth may have cost the NBA millions of dollars.

In the days leading up to All-Star weekend, the NBA ran a crossover with NikeID. In exchange for voting on what pair of Jayson Tatum’s shoes he would wear during the All-Star Game, fans would receive 12 months of League Pass Premium for free. The NBA streaming that allows fans to watch games commercial-free and gain access to in-arena streams for all 30 NBA teams costs $22.99 per month, or $275.88.

The promotion – one that would obviously be costly to the NBA – was not actively promoted. While there was a promotional tweet from the NBA about the shoe vote, that post did not actively promote the free League Pass portion of the promo.

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