SEE WHY……

Jayda Curry, to those who have just seen her play hoops, is a sharpshooter.

The guard, who is scheduled to come on the University of Louisville campus within the next few weeks, has established herself as a formidable scorer. She will be expected to support a University of Louisiana squad that qualified for the Elite Eight in 2023–2024 before losing six players to graduation and five more to the transfer portal, including standout guard Hailey Van Lith to LSU.

With the Cardinals, the former California guard—who ESPN ranked as the 10th-best player in the transfer portal this offseason—will also get the chance to expand her brand.

“She isn’t the most talkative person in the room,” Charles Xavier, Curry’s agent, stated. “You will fall in love with her once you’re in a room with her and you engage with her and vibe with her; she won’t be all over social media and doing a bunch of stuff.”
C.L. Brown: Under Kenny Payne, Louisville basketball’s top-5 class is a promising indicator of things to come.

Ty-Laur Johnson: The former Memphis point guard has pledged to play basketball for Louisville and Kenny Payne.

Curry presently has six or seven image, likeness, and name partnerships, according to Xavier. She committed to the Cardinals in part because of the opportunity to add to those. About six weeks after Curry declared her intention to play for Jeff Walz’s Cards, U of L announced on May 17 that Elevate, its NIL program, would be expanding. A database that links athletes with authorized companies, collectives, funders, alumni, and other organizations seeking to offer NIL possibilities will be created by the initiative.